Pay Per Click (PPC)

Getting the Most Out of Your Pay per Click Advertising

May 6, 2008 by RKSI

If you are like millions of other online businesses, you have discovered the benefits of using pay per click (PPC) advertising to boost traffic to your website. This form of advertising has become so popular on Google that it can now be difficult to find keywords that are useful and related to your content without …

Pay Per Click (PPC) vs. Organic Search Engine Optimization (SEO)

March 14, 2008 by RKSI

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web. There are two primary methods of gaining targeted search traffic: Pay-Per-Click advertising (also known as PPC), and organic search engine optimization (SEO). In an ideal world, we would …