One indication of a well-designed site is its colours. colour selection is important in creating the look that the site’s owner wants to portray. if the look of the website does not meet the user’s expectation, then they will leave and probably never return to the site. This is usually the reason why a website is not doing as well as it should be.

Being aware of colour perception can make life a lot easier when choosing a colour scheme for a site. knowing the colours that can irritate & those that can calm is important in giving the use a good impression & experience of the site. why would you want to anger a user if you want them to buy from your website?

Colour balance and contrast is another good technique. It can be used to direct users to certain pages on the website.

Below are some of the best-known colours and their emotional connotations.

Red is linked to strength, fire, blood & lust. if it’s used sparingly on a light background colour, it can be used to make the most of & emphasise.

Blue is the most popular colour & it can symbolise confidence, loyalty & royalty. the darker end often means strength while the lighter end can be used to represent fantasy & dream.

The colour green can be linked to feelings of durability, safety & harmony. it is also a nice colour to use to emphasise calm & relaxation.

Yellow can be a good colour to drawn attention to specific parts of a web page. It can be linked with joy, happiness and summer.

Black is a really popular colour for backgrounds because it shows off other colours very well. its associated with feeling of sexiness, style, elegance and power.

White is really popular in design websites love interior design and graphic design. it can create a feeling of space and balance. its linked to peace, simplicity, purity and light.

Like green, brown is linked to mother earth, calm & relaxation. there is a trend to use wood textures as a background to give the feel of the environment and organics.

Grey is commonly used to create shiny gradient effects in web design. The colour maybe linked to sophistication, stability & boredom.

Orange is truly young however also warm, stimulating & friendly. used in websites, it is also welcoming.

Grey is a popular colour for backgrounds for web sites. just like black, its perfect for emphasising images & it creates perfect contrast between different colours.

Finally, when selecting colours for designing web sites, you should think about to the way it can potentially affect users. The choice of colours might look laudable or meet the brief, although will it put your users off? by making simple changes, like changing the purchase now button to a vibrant colour might generate more sales. Serious thought & consideration could mean the difference between failure & success.

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