Most webmasters know that Adsense generate a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tell what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rising and falling in is not really coming in.
The thing is, to get visitors to your high paying keyword pages; you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on.
A typical website has menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have free or download are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that bond. Come up with a catchy and unique description for the link.
You can also use graphics to grab your reader’s attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also commit to memory that it is all about location, location and location. Once the ideal attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are leaving about maximizing their site steering. Hot pages or the majority read lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
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