When making for the world wide web, an aspect of the web design that must precise thought is colour. selecting colour without thought or know-how could divert internet users from the website. picking the right colour with thought and information could motivate to a optimum web design.

Knowing a bit of colour psychology and symbolism is essential in knowing what colours affect people in certain ways. colour perception is linked strongly to feelings and emotions such as happiness, sadness and lust.

Colours can also effectively display contrast and emphasise sections of a webpage that you might want the user to see such as a promotion box or a purchase now button.

Here’s some of the most popular colours and what they make people feel like.

Black is linked with power, refinement, finances and mystery. in design, it can be used effectively with brighter colours to create great contrast.

White is connected with cleanliness, simpleness, calm and purity. used on websites a lot, it can convey a sense of style and demonstrates that the site’s content is strong enough to stand-alone without a strong visual aid.

With connotations to lust, anger, fire and power, red, used delicately, can be a fantastic way to attract the users attention to a certain area.

Green is associated with trees, money & jealousy. The most calming colour in the spectrum, it’s really popular with sites that are linked to nature.

White is linked with simple and clean designs, which means that it is favoured by multitude design firms. It conjures up feelings of cleanliness, simplicity, honesty & innocence.

Evoking feelings of passion, sex, fire & aggression, red can be a highly charged colour. the brighter shades of red is bold, which means that it can be used to create awareness.

Orange is a colour that’s synonymous with vibrancy, heat, fire & energy. A therapeutic colour, it could be used in designing websites to signify openness.

Purple isn’t a really popular colour in designing websites, because it is seen as quite girly & can give the impression of arrogance, wealth, luxury & indulgence.

Brown, especially the the lighter end can be very calming. Beige is also a favoured colour in designing web sites as it gives an earthy and relaxed feel. it could also mean tradition, poverty and nature.

Grey can be linked to refinement, innovation and the future. The lighter side is similar to white because it’s a great colour to use on a website’s background to create a sense of space and modernism.

In conclusion, when selecting colours for designing web sites, thought should be given to the way it can potentially affect users. The selection of colour might look commendable or meet the brief, but will it put users off? by making simple changes, like changing the purchase button to a vibrant colour may generate more sales. Serious consideration & thought often means the difference between failure & success.

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