An important aspect of web design is to know how to guide people’s eyes. Normally people who speak English tend to read from left to right and from top to bottom. This means that the first place they would look at on a web page would be the top left hand corner. Similarly, one of the most crucial aspects of web design may be to successfully lead the visitor’s eyes to the buy now button for example.

When people look at a web page, their eyes move around the page staying on some areas and then continuing to move on. Basically, when a person looks at a web page, his eyes may scan the page starting from the top left corner and finally ending up to the down right corner. Therefore, having this knowledge could help web designers enhance their web design. They may use web design features that provide important content on the top left corner of a web page because it is the place where people look at hardest. When people visit a web site, their eyes may be naturally drawn towards certain areas of the page. Such web design features can include, headings, colours, pictures or even videos.

So, if you want to achieve a web design of quality, it can be important for you to know such techniques. Guiding your visitors to the exact item you want them to see could be very profitable to you if you run an online business, for example a web design company. However, there are certain hotspots on a web page where your visitors are much more likely to look than others. People look at the regions on a web page that contains information rather than an area where they expect to see ads. Research may show that people look at the top left corner first then scan the page reading headlines. They also focus on web design features such as long paragraphs of texts and images or videos. Further research may indicate that people tend to reject banner ads. So, web design solutions that encourage banner ads may have to be restricted. In addition to, people get attracted to images, especially the human face.

Moreover, most web sites have navigation on the top or at the left hand side. Therefore, most people would expect your navigation to be there. If visitors find your web design too complicated, they may certainly leave it within seconds. As a matter of fact, web design solutions that encourage people to dig further inside your web site may have to be utilised. For instance, if you put the navigation on the right hand side or at the bottom of your web page, many people will find it but will waste time looking for it. In other words, during this time they may even have spotted your buy now button. Thus, the search box may usually be located in the right corner while the logo is placed in the top left corner.

As such, web design techniques that provide short paragraphs of texts normally between 3 to 5 lines can encourage people to read further. Such web design solutions can easily help people to spot what they are looking for. Similarly, as people read further, they go down the page and their attention drops off.
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