As the Web continues to evolve as the venue for competition in business, the webmaster’s role is increasingly becoming critical. What exactly is a webmaster? He, or she for that matter, is essentially the administrator of a website.
What is a webmaster expected to do? Now that is another question all together – one that would take quite some time to answer. In a nutshell though, a webmaster performs all the activities necessary to keep a website up and running efficiently and successfully. Perhaps the first thing a webmaster is required to do is register a domain name and make sure that the payments to the Internet Service Provider and domain naming authority are made regularly. Otherwise, the website would be lost.
That is the easy part. Aside from this, the webmaster has a plethora of other tasks to attend to. He needs to be knowledgeable when it comes to the different protocols that the ISP uses. He also needs to monitor the size of the website so that he can make sure that the allocated bandwidth is not exceeded. He also needs to coordinate with the page designers and programmers. In connection with this, he must set the standards to be adhered to in the design of the website. Furthermore, a webmaster must set up a back up system in case of technical problems so that all the information contained in the site would not be lost.
The maintenance and other system operations also fall under the webmaster’s duties. Nowadays, you don’t need a degree in computer science or information technology to become a webmaster. All you need is the desire to be one, the skills – which can be learned outside of university, and the proper tools. There are numerous tools available to webmasters today. Some of them may be free while others are available for a charge. Some of the most important tools that a webmaster needs are a pagerank checker, links checker, meta-tag generator, link popularity tool, position report, backlinks checker, and pagerank predictor. One would also need tools to create essential parts of the website such as a guestbook, counters, and image hosting.
These tools, and more, allow the webmaster to ensure the success of his website. Without these tools, being a webmaster would be a daunting task at best. One could, of course, set up a website without the tools mentioned. However, with the intense competition for pagerank and visibility online, it is more than likely that the website would not generate the necessary traffic. As a result, it is essentially of no use to the business owner.
If you are planning on becoming an effective webmaster, you should start looking into the tools that you need. It is best not to leave things to chance. Search the Web for sites that offer such tools and services that will help you manage your site more efficiently. This may require some cash layout but it will definitely be worth your while as your tasks are made easier. In the end, the results that you want from your site will come to you.
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